The makers of the film ‘Gulabo-Sitabo’ had recently announced that the film would be released on digital and the film would not be released in the theater. After this, Inox Theater expressed its disappointment and criticized the decision. Now the director of the film ‘Fanaa’ Kunal Kohli is asking Inox to share the earnings from the food and drink in the theater with the producers.
Recently, actors Amitabh Bachchan and Ayushmann Khurrana shared the news of the release of the film ‘Gulabo-Sitabo’ on digital and mentioned that it will be released on the OTT platform Amazon Prime. In a tweet on Twitter, ‘Fana’ director Kunal Kohli questioned whether multiplex makers contributed revenue from food and drink. In another tweet, he wrote, ‘Inox tell me how much of their revenue is based on ticket sales and food and beverages? Nobody goes to the theater to eat, right? ‘
Start sharing that income with the producers too. In the tweet, the filmmaker asked that Inox should release its revenue on the basis of tickets and sales. While expressing his views on the matter, Kunal Kohli responded emphatically while expressing his opinion. He also said that the margins on popcorn are very high. It also said that they are awaiting reply from INOX. Meanwhile, the Producers Guild reacted to Inox’s statement and shared an official statement.
Kunal Kohli retweeted the tweet and wrote, ‘Word’ Talking about Amitabh Bachchan and Ayushmann Khurrana’s film Gulabo Sitabho, Big B expressed his enthusiasm for the digital release and called it another challenge. Gulbo Sitabao, directed by Shoojit Sircar, will premiere on June 12 on Amazon Prime.
The corona virus has led to a lockdown across the country. How long the situation will be normal, nothing can be said about it. As such, filmmakers are starting to release their films directly on the OTT platform. The owners of theaters are very angry with the move of the producers. After the announcement of the release of Shoojit Sircar’s film ‘Gulabo Sitabo’ on OTT, Multiplex Inox expressed displeasure by releasing a press note to which producer and director Kunal Kohli has responded.
Kunal Kohli, who has directed films like Hum Tumko Dostege, Hum Tum, Fanaa, Teri Meri Kahani, has responded to Inox through a tweet. He tweeted, ‘Inox tells what percentage of his revenue is ticket sales vs. food-drinks. Food and beverage sales are based on ticket sales. Nobody goes to the theater to eat. During the epidemic, share with the manufacturers the earnings from this sale before criticizing them.
Inox had released a letter, expressing displeasure over the digital release prior to Gulabo-Sitabo’s theater. It wrote, ‘Inox has been investing its money in making world class theater for the last several years. Its only purpose is that people should reach good cinema. In this difficult time, it is very sad that one of our partners is not fulfilling this relationship that has been going on for the last several years. That too when we need to stand shoulder to shoulder. This is happening for the first time in itself. This is breaking our partnership. We and the content producer have been partners for a long time. We would like to reiterate that this will shock the revenue. We urge all content creators not to abandon the old theater system and release films on digital platforms. Also take care of the interests of all those present in the value chain.
On the displeasure of theaters owners, the Guild has said that it is very unfortunate for them that they are getting angry messages from their colleagues. The Guild has told the owners of theaters, counting its shortcomings, that this is a time when producers of stalled films and producers of completed films have to bear crores of rupees daily. Due to the lockdown, do not know when the shooting of the films will start again?
A press note issued by the Guild stated, “The rent of the studio hired for the films and the set made are being paid by the producers without any work.” At such times, even insurance companies are not ready to support. Even their cancellation charge is becoming very expensive. Each state government is free to take its decision to reopen theaters but they will be able to provide relief only when the corona virus is controlled. Filmmakers will have to wait for any Hindi film to be released all over India. There is no way to remove the lockdown given the current situation.
Expressing sympathy with the cinema owners, the guild said, ‘To avoid further damage, the filmmakers are releasing their films on OTT. Filmmakers have been working with cinemas since the beginning. As soon as the situation in the country improves, we will all work together again. We all know that the real pleasure of watching a movie is in theaters and we will not let this experience go away.